Episode 5 — Who Studies Your Podcasts?
Posted 14 May 2011 - 12:38 PM
Posted 16 June 2011 - 06:50 AM
Just listened to this episode. In response to you and Christine's discussion about sponsor's for podcasts, I've found that the shows on Revision3.com do a job job of having sponsor segments (at least two segments for a less that 30 minute show) without them feeling out of place or obtrusive. It's not exactly an even comparison since they are video podcasts, but I think there are some things to consider. I think the trick to successful sponsorships and product integration depends the sponsors and products, and the manner that they are delivered on the podcast. I would guess that this podcast has a pretty niche audience: other podcasters. If you were to get sponsored by a product that can somehow help podcasters in some way, that could potentially be a very successful sponsorship. It's much more difficult to apply that thinking to a podcast that just aims at making people laugh, but I think it still has merit.