Rena Unger has a uniquely comprehensive view of the digital audio industry. She’s worked on the brand side, on the content side, and now helps to guide and grow the industry as as whole as the Director of Industry Initiatives at the Interactive Advertising Bureau. With her work as the lead for the IAB’s Digital Audio Committee Rena is responsible for the Podcast Upfronts which recently happened in New York City. In this edition of the Wolf Den Rena explains where the idea for the Upfronts came from, and why podcasting’s version of this kind of event stands apart from the television upfront and the digital media New Fronts. This year 12 podcast companies presented their slate of shows and talent to ad buyers at the Upfronts, and she shares some feedback from those buyers and her own thoughts on the event. Rena also details what she thinks is special about podcasting, and gives some concise, but trenchant advice for the podcasting industry as a whole.