It's Week 3 of The Earwolf Challenge and we're down to nine contestants who will compete this week over show content. Meaning? There must be a reason for someone to listen to your podcast, and some reasons are more compelling others. In today's coaching session you'll hear some contestants struggle to explain their podcast or wonder how they can consolidate the theme into two minutes. Listen tomorrow to hear their submissions with guest judges Paul F. Tompkins and Jesse Thorn.