Brettster, on 02 November 2012 - 01:33 PM, said:
As an audio engineer and artist myself, I'm happy to admit that this was the first time i've put auto-tune on a track. Fortunately it was tongue in cheek!
Anyway, I wish I could express just how friggin lazy the auto-tune "sad robot" effect is. I can't believe it's been used this much as a "artistic" production decision ever since that Cher song. It's the easiest thing in the world to do, you just drag and drop the effect onto the vocal track and it's done. to me, it's the equivalent of the lens flare effect abused so much when photoshop first came out in the 90s.
That's just my opinion.
As also both of those things myself, I pretty much agree. I can see a couple of takes on it though:
The cynical side: It's a cheat code to sounding "of the times" without having to take a risk with a new production technique that people aren't used to. It ensures that you won't have people scratching their heads and responding to you as if you are some outsider artist, because you safely sound like everyone else. This of course also means you won't be setting any new trends, because you sound like everyone else.
The optimistic to the point of being naive and obtuse side: Autotune is the new populist choice to make, because people trying to hook up in clubs or bump something in their cars aren't trying to hear some experimental overture, they just want something they can connect to right away out of familiarity!
I'm on the cynical side.