First you take a piece of cheese... in New Catchphrase Suggestions Posted November 5, 2017 If you're of the handful of people thinking of making a great Comedy Bang! Bang! episode, you should know how to start it out. "First you take a piece of cheese..." Reference is an old Kraft cheese commercial where some twerp is trying to explain how cheese is made. Never-you-mind the word "cheese" doesn't appear on the wrapper anymore. Just don't look behind the "cheese" curtain and it'll be ok. I have a history with this one - it doesn't matter what it is, but my buddies and I have to start every explanation with, "First you take a piece if cheese". Try this at home!