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Episode 2 - My Adidas: Our Love of Shelltoes

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Adidas shelltoes are one of the most iconic brands of sneakers ever made. But how did they get there? Thanks to an iconic Harlem drug dealer who was also a street ball legend and thanks to Run-DMC. We’ll talk to DMC, Russell Simmons, Jam-Master Jay’s older brother and more and you’ll hear all about the night at Madison Square Garden where Run-DMC single-handedly launched the revival of the Adidas brand.



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