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Episode 13 — Building The Truth

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On this week’s episode of Seth Godin’s Startup School we learn how to build the truth and why trust is at the heart of all transactions. Seth discusses why Amazon is successful, the difference between a CFO & COO, and the importance of an advisory board.

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Haven't listened yet, but wanted to thank you for posting another episode. I've been taking detailed notes on all of them and have learned a huge amount.


Also interesting to see some of the concepts from the startup school show up in The Icarus Deception, which is now my favorite book of his.

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