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Bobos in Paradise

Bobos Bobo Yuppies

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#1 Teddy Gomi


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Posted 25 August 2017 - 02:16 PM

I'm writing this to provide a little clarification about the term Bobos. The way the French Punk Rockers are using the term Bobos (an abreviated mashup of Bourgeois Bohemian) was actually coined in the American Book "Bobos in Paradise: The New Upper Class and How They Got There" by David Brooks which came out in 2000.

The way that the term Bobo is being used by Brooks and the French is in fact antithetical to the way it is used by June on HDTGM. The French are using the term Bobo for people who spend a lot of money on things that are counter culture in order to look cool. These people are essentially Yuppies who want to look edgy. On your show you, June uses the term Bobo to describe something that is a knock off, such as cheap off brand sneakers. Brooks and the French would see someone wearing Nikes as being Bobo and the cheap off brand sneakers as being authentic. Whereas, June would see the Nikes as being cool and the cheap sneakers as being Bobo. These two terms appear to be accidental homonyms with different origins.

The search for the origin of June's meaning for Bobo must continue.