I created an account just to add this correction: the part with Tara Reid and Kyle Richards (sister of Kim Richards and another Real Housewife of Beverly Hills) selling makeup was NOT part of the movie. That's a commercial for Benefit Cosmetics that's been airing for weeks, at least on Bravo.
The product placement for the Benefit "They're Real!" mascara product placement was ridiculous - what bothered me the most was that among all of the Shark artifacts in that van, Nova had a pristine, unopened box of it sitting on a shelf.