The scene that immediately follows the song that drives the word "come" into your brain a thousand times is where the king of the hippies wakes up Alphie on the bench, and during that scene the king of the hippies says "come" to Alphie no less than 5 times, including the phrase "come on, children". This is so upsetting and could have easily been avoided. He also describes Alphie as a "newcomer" to everybody, and just does his best to say "come" as much as he can in general.