I don't know if you could do this for all of the shows, or if it's even feasible (it might require hiring another person, but the gain might offset the cost), but why not keep audio free and charge for video? I know video is a big undertaking, but I'd pay $20 per season (whatever a season might be) for Never Not Funny style video. As for people who don't want their characters to be anything but audio, the customer who would pay for video would love to just see the guy doing the voice, no costume required. The podcasts wouldn't have to adapt at all, there would just be an added component the hosts and guests would never even have to acknowledge. That way the audience supports you guys and we get something in return that we would really want. Plus you'd drive traffic to your website which would help with ad pitches via increased numbers and it would also help encourage discussion among fans on the website because that would be their main portal to see the video and since they're already there, why not talk about what they just saw? I think at the very least you should talk to Jimmy next time you see him to ask about the percentage of people who choose to purchase video over audio, I don't know the numbers but it's probably enough to warrant a little extra work and maybe hiring a video intern.
