Police have severed ties with Mcgruff, aparrently he's become pretty hard-boiled as of late as evidenced by his "Rip the throat out of crime" campaign

[Pat Chaddams 88]

Also Smokey's taken to eating suspected arsonists... Or were they just campers... either way, more pic-i-nic bas-kets for Smokey the murder bear... I mean bear, just bear.