As one of the token Canadians on the board I guess I should weigh in on the Molson stuff? So here are some random facts that I know about Molson for those who want the info:
- Molson was founded in the late 1700s in Montreal, making it older than Canada as a nation
- it merged with Coors and is now a huge global brand as a result, though I think most of the Molson/Carling products would be found still primarily in Canada and the UK, and as imports for the US. Though if Coors co-owns the brand maybe it's no longer considered an import?
- its most popular brand for a while has been Molson Canadian, an adequate lager that had a huge advertising push from the late 80s to mid 90s, most famously this spot which leveraged nationalism (rare for us) and was very successful at the time:
I know. It's ridiculous.
Canada has had, I think, basically the same arc when it comes to beer: we have a lot more craft beer available and the kind of shitty, buy a case for the hockey game, watery 4% American style beer is still around but it doesn't sell as well as it used to. I think that Molson did try to make some inroads in the US market around the time of the film, so the scene is probably just weird product placement.